MORINAGA – THE LEADING MILK BRAND IN JAPAN DIGITALIZES THE DISTRIBUTION SYSTEM WITH HQSOFT’s eSales DMS SOLUTION

Last week, the leading milk brand in Japan – Morinaga officially transformed its distribution system with “eSales DMS Solution” from HQSOFT. A new step to help Morinaga optimize distribution management and increase revenue shortly.

Morinaga – a group specializing in the production and trading of milk and dairy products – is one of the two largest milk brands in Japan and in the Top 10 leading milk brands in the world. Through a journey of more than 100 years, the group has always continuously improved and innovated to bring the best milk products to children. Morinaga not only satisfies Japanese parents but also aims to serve the comprehensive development needs of children globally.

Morinaga wants to bring the best selection according to Japanese standards for Vietnamese children to expand the market. From 2023, Le May Production Trading Service Company Limited (abbreviated Le May) has officially become the exclusive importer and distributor of Morinaga branded products in Vietnam.

After becoming one of the subsidiaries of Morinaga Milk Group with 51% ownership, the company mainly operates in importing, selling and marketing formula milk in Vietnam. Le May is also a member of Lotus Group – One of the leading units supplying and distributing safe, high-end Japanese standard products and services in the Vietnamese market.

To optimize the distribution management process, Morinaga-Le May has applied eSales DMS Solution software to save time and costs in operating the distribution system.

SOLUTIONS HQSOFT PROVIDES FOR MORINAGA

eSales DMS Solution is a specialized solution that helps operate and manage the distribution system towards modernization, reducing manual processes that take time and consume human resources.

Providing solutions for sales staff in the market is considered an indispensable tool in daily work, helping to reduce manual operations, and increase labor productivity and competitiveness. of businesses in the market.

The software effectively sets sales indicators for each employee, maximizes sales, and sets the right targets for each employee, helping businesses receive higher sales when using DMS solutions.

The display management feature allows employees to go to each location registered for the display program to record images and arrange them according to company standards to optimize the Enterprise’s display strategy.

The solution HQSOFT provides possesses advantages such as quick feature updates, can be used on many different types of devices, fast speed, guaranteed performance, and usage time to help business managers conveniently. and efficiency.

Once again, thank you LE MAY company for placing your trust in and choosing HQSOFT products to accompany you on your business development path to affirm your position in the market. This is the first step for the successful cooperation of the two sides not only in this project but also in future projects.