Sharing Archives

11 November, 2026 | Sharing

CONTROLLING TRADE MARKETING COSTS IN DISTRIBUTION BUSINESSES

In-store display and promotional programs require significant Trade Marketing resources. However, businesses often struggle...

10 November, 2026 | Sharing

AI INVESTMENT DELIVERS RESULTS WHEN ALIGNED WITH BUSINESS CHALLENGES, DATA, AND MEASURABLE KPIs

AI is increasingly being adopted by distribution businesses to support management and commercial operations. However, AI...

4 November, 2026 | Sharing

AI ASSISTANT FOR DISTRIBUTION BUSINESSES: AI SUPPORTS, HUMANS DECIDE

When adopting artificial intelligence (AI) for distribution management, business leaders are concerned with more than how...

2 November, 2026 | Sharing

AI Adoption in Distribution: 3 Common Implementation Challenges

According to McKinsey’s report, The State of AI in 2026, nearly 9 in 10 surveyed organizations regularly use AI in at least...

23 October, 2026 | Sharing

Distribution Data Discrepancies: A Barrier to Management and Decision Making

Sales figures from the sales team, invoice data from accounting, and sales reports from distributors may not match, even...

15 October, 2026 | Sharing

AI-Powered Display Scoring: Maintaining In-Store Standards During Tet

During Tet (Lunar New Year), businesses step up product display programs to increase brand visibility and drive sales at...

7 October, 2026 | Sharing

5 Ways Distributors Can Control Inventory During the Year-End Peak Season

The year-end peak season is when consumer demand accelerates. The challenge for distributors is how to keep products in the...

17 December, 2025 | Sharing

FMCG 2026: “The Race For Low Sugar” – Accelerate Sales With eSales SFA?

80% of Vietnamese consumers are choosing to reduce sugar, pushing FMCG into a race of speed. Discover 3 core shifts in Sales...

29 July, 2025 | Sharing

Optimize In-store Display With AI: Boost FMCG Sales Performance

In the competitive FMCG industry, how products are displayed at the point of sale (POS) play a critical role in consumer...