During Tet (Lunar New Year), businesses step up product display programs to increase brand visibility and drive sales at outlets. As these programs expand, ensuring consistent execution at every outlet becomes increasingly challenging. Teams must process large volumes of photos and evaluate displays against multiple criteria.

AI-powered image recognition and display scoring help automate part of the evaluation process, reduce the workload for supervisors, and improve display compliance monitoring across the distribution network.

Why Is Display Compliance Harder to Manage During Tet?

During peak season, businesses may run multiple display programs simultaneously, including Tet product shelves, gift box counters, and seasonal point-of-sale materials (POSM), often within a short period. Supervisors must process large volumes of photos to check:

• Are the required products displayed?
• Does the product quantity meet the requirements?
• Are product placement and arrangement correct?
• Has the outlet followed the program requirements?

When every image is checked manually, the workload increases with the number of outlets. Evaluations may also become inconsistent when they depend heavily on individual reviewers. When display scores are used to assess program execution or determine incentive payments, businesses need clear, verifiable data.

AI Image Recognition for Automated Display Scoring

Instead of manually reviewing every photo, businesses can apply AI directly to their product display monitoring processes at outlets. HQSOFT’s solution operates across two integrated systems:

• eSales SFA – for field sales reps: During outlet visits, reps capture display photos in the app and receive a pass/fail result immediately after taking each photo. Reps follow the program configured in the system and cannot change its requirements themselves.
• eSales Cloud DMS – for head office (HO): HO configures display programs, while the Smart Visibility module uses AI to recognize products in photos and score displays against each program’s criteria. Photos, scores, and reports are managed centrally in the system.

How Does AI-Powered Display Scoring Work?

The process is integrated into reps’ daily field activities:

• HO configures the program (eSales Cloud DMS): Defines participating outlets, required products, and display compliance criteria.
• Reps capture display photos (eSales SFA): Take photos of actual display conditions at outlets.
• AI recognizes products and scores displays (Smart Visibility module): AI analyzes each photo, identifies products, and checks them against the program criteria. The pass/fail result appears immediately in the app, allowing reps to work with outlets to make timely adjustments.
• HO monitors results and reconciles performance (eSales Cloud DMS): HO reviews scores alongside actual photos and consolidated reports. Teams can focus on non-compliant outlets and use the results to evaluate program effectiveness and reconcile incentive payments.

What Does AI-Powered Display Scoring Deliver?

By automating part of the image review process, managers can spend less time on repetitive checks and focus more on outlets that need attention.

• Timely corrective action at outlets: Reps see results immediately after taking a photo and can make adjustments without waiting for feedback from HO.
• Consistent evaluation: Every outlet is assessed against the same criteria configured in the system.
• Multi-dimensional reporting: HO can track execution by region, distributor, field sales management level, and individual field sales rep.
• Support for incentive reconciliation: Actual photos and evaluation results are stored in the system to support program result verification and incentive reconciliation.

During peak season, AI does not replace supervisors. Instead, it helps businesses monitor display execution more effectively at scale. When outlet photos become measurable, verifiable data managed centrally through eSales Cloud DMS, businesses can take a more proactive approach to evaluating execution and optimizing programs.

This also provides a foundation for greater transparency in display management, especially when results must be assessed across many outlets at once.

Optimize display compliance monitoring with AI through eSales SFA and eSales Cloud DMS. Contact HQSOFT to schedule a consultation and demo.