SABECO SUCCESSFULLY IMPLEMENTED PA/PG MANAGEMENT SOLUTIONS FOR MORE THAN 3000 PAs NATIONWIDE

Saigon Beer – Alcohol – Beverage Corporation – SABECO’s Saigon Beer brand has long been known to Vietnamese customers. After 145 years of establishment and development, with many difficulties and challenges, Saigon Beer and Beer 333 are still Vietnamese brands that lead the Vietnamese beer market and are on their way to conquering demanding markets such as Germany, USA, Japan, Netherlands, and others.

Sabeco today has over 3,000 PAs in Vietnam, but communication remains challenging; processes and papers are still handled manually. Furthermore, Sabeco has long struggled with information security challenges. As a result, using the eSales solution in PA/PG management will not only assist Sabeco in resolving management issues but will also fulfill the needs of the Board of Directors. As a result, HQSOFT launched the eSales solution application in the administration of PA/PG (Promoter Agent/Promotion Girl) in January 2022.

Difficulties faced by Sabeco before using eSales Could DMS

• Difficulty managing time, sales, and PG activities, as well as working hours at the point of sale, take a long time to input and process documentation, leaving no time to consider the seller or the point of sale. As a result, work efficiency suffers.
• Employee uniform management is difficult, resulting in an unmanageable amount of uniforms in stock and uniform distribution to employees.
• It takes time to apply for and approve employee leave days.

The solution that HQSOFT provides for SABECO

• Deploy the eSales PA/PG DMS system to monitor the number of PA/PG, working time, job performance, and PA/PG activities,…
• Provide solutions for updating real-time data such as photos, points of sale, events, advertising, and promotions, etc.
• HQSOFT also offers other options for managing uniforms and leave.

Results that SABECO received after deploying the software to more than 3000 PAs across the country

• PA team: have the necessary tools to do daily tasks as well as report thoroughly and in compliance with regulations.
• PA Leader: more efficiently oversees his PA staff’s work schedule. Simultaneously, the reports may be accessible immediately on the system, minimizing the time required to create reports.
• Management team: reducing management expenses, conveniently staying up to date on market swings, assessing sales and promotions to develop a market access plan