ANHEUSER BUSCH INBEV (ABI) VIETNAM IMPROVES DISTRIBUTION MANAGEMENT TO AFFIRM POSITION IN BEER INDUSTRY IN VIETNAM MARKET

In January, HQSOFT officially deployed the Solution for ABI Vietnam to improve work productivity and automate the distribution process for breakthrough growth shortly.

Anheuser Busch InBev Company (ABI) is the world’s leading beer brewing company, with familiar brands Budweiser, Corona, Stella Artois… Present in more than 100 countries, ABI is proud to be in the Top 5 largest FMCG corporations in the world.

Anheuser Busch InBev currently has 2 production factories in Binh Duong with 3 types of beer: Budweiser, Beck’s, and Hoegaarden. In Southeast Asia, Vietnam is the only country where this ‘king’ of the beer industry has a factory, so in addition to serving the domestic market, products are also exported to Southeast Asian countries.

With a deep understanding of Vietnamese beer-enjoying culture, Anheuser-Busch InBev believes that Vietnam is not only the fastest-growing potential beer market in Southeast Asia but also a favorable place to “make connections” with countries in the region.

Therefore, ABI Vietnam decided to use distribution management solutions for more than 300 employees, ensuring optimal business strategy implementation and increased revenue. This important step will help ABI Vietnam continue to position itself as a growth leader in the alcoholic beverage industry in Southeast Asia.

HQSOFT’S SOLUTION PROVIDED TO ABI VIETNAM

eSales DMS Solution is a specialized solution that helps operate and manage the distribution system towards modernization, reducing manual processes that take time and consume human resources.

Previously, ABI Vietnam focused on sales through MT channels and e-commerce platforms. With targeted distribution to the GT channel, ABI Vietnam used HQSOFT’s eSales DMS solution. Applying technology to management will help businesses effectively manage the flow of goods, quickly handle arising problems, and maximize the strength of the business’s human resources.

HQSOFT provides solutions for more than 300 sales in the market and more than 70 users at the back office. Market staff can easily use it to track and report daily work, and will visit and take care of customers according to schedule.

Management levels reduce time and effort by up to 50% while ensuring efficiency. The software supports more flexible management in operations and clear human resource allocation.

DMS solution helps interaction and coordination activities between sales staff and distributors be deployed more quickly and effectively. Thereby, it will help improve the competitiveness of sales staff and increase the quality of goods and services for customers.

In addition to using the standard eSales DMS software, HQSOFT adjusts features to meet ABI’s usage and management needs. Customized and built features include:

• Bottle management process
• Contract management, distributor addendums
• Mapping POC data from many different sources
• Select the pin on Google map to create a new store
• ERP integration Integration with related systems (TMS, WMS, Order portal)

HQSOFT sincerely thanks ABI Vietnam for trusting and using eSales DMS Solution to manage the distribution system. This choice will be a turning point to help ABI grow and affirm its leading position in the alcoholic beverage market in Vietnam.