Trade promotions are an important part of marketing and sales, helping Manufacturers/Distributors not only approach many potential customers but also increase brand awareness and drive sales. Moreover, the trade promotion program plays an important role in attracting retailers, thereby expanding the distribution channel and breaking through to better business.
Promotion is an indispensable activity that helps businesses easily promote purchasing and selling goods with attractive programs. It helps create excitement and motivate customers to buy, including providing incentives, discounts, gifts, vouchers, loyalty programs or other special benefits to customers.
Promotions are a powerful weapon for businesses to differentiate themselves from competitors. In the current context, when the market-share competition becomes increasingly fierce if your business does not have attractive promotions, it will be difficult to create attraction to customers.
It can be said that the main role of promotion is to attract and impress customers at the point of sale, thereby increasing competitive advantage, revenue, and profit.
Even if resellers cannot participate in these activities, enterprises still help dealers’ products be attractive and prominent. In other words, the program promotes the sales process of resellers in order to bring profits and many benefits to them.
In fact, the management of promotions causes many headaches such as:
In order to effectively manage and optimize the promotion program and budget, most enterprises need to use supporting software.
The TPM (Trade Promotion & Budget Management) module, part of the eSales Cloud DMS solution, helps enterprises manage promotions effectively and avoid losses. Currently, HQSOFT’s TPM solution can help to manage promotions through the following features:
With more than 17 years of experience in providing distribution management solutions, HQSOFT is confident to bring customers the most comprehensive and optimal solutions to support customers to modernize the distribution and retail management system. If you have any questions or need advice on solutions, please contact the hotline: 0792 342 278 to receive the best support.