VIFON COMPREHENSIVELY DIGITIZES ITS DISTRIBUTION SYSTEM WITH eSales Cloud DMS

HQSOFT is deeply honored to accompany VIFON—a national brand with over 60 years of development—in the digitalization project for their distribution channel management operations system.

VIFON – A 60-year heritage and innovation strategy for breakthrough growth

Accompanying the meals of millions of Vietnamese families for over 60 years and exporting to over 100 countries, VIFON has firmly established its position as a proud national heritage brand. As one of the market leaders in the Fast-Moving Consumer Goods (FMCG) industry, VIFON understands that innovation is not just about keeping up with trends, but an essential strategy to consolidate market share, optimize resources, and maintain a competitive edge.

To realize this vision, VIFON has officially chosen HQSOFT TECHNOLOGY JSC as a strategic partner to kick off the distribution system digital transformation project. This event not only marks a technological transition but also affirms the commitment to enhancing service value for the distributor network and customers nationwide.

Market challenges and the goal of resolving data bottlenecks

For an enterprise with a massive distribution scale like VIFON, ensuring a seamless flow of information from the market to the headquarters (HQ) is extremely crucial. When encountering data bottlenecks and failing to closely track operational needs, scaling up and increasing brand coverage become significantly more difficult.

Specifically, the application for the field Sales team faced difficulties in synchronizing data directly to the headquarters. Inflexible software created a major barrier to sales staff productivity, causing them to spend too much time on system operations instead of focusing on outlet care. Simultaneously, this information disconnect deprived the Board of Directors and Management levels of a real-time data picture, reducing their response speed to market fluctuations.

VIFON’s core objective was to acquire a robust, highly specialized, and customizable operational system to replace the legacy solution, thereby unclogging the entire data flow.

HQSOFT accompanies with in-depth solutions for a smart distribution chain

With a “Customer-centric” philosophy and deep expertise in the FMCG sector, HQSOFT brings the HQSOFT 360° solution ecosystem. Not only solving current problems, HQSOFT also provides trend-anticipating tools, categorized into core value groups:

eSales Cloud DMS: Unclogging the system-wide data flow

Replacing the inefficient legacy platform, eSales Cloud DMS acts as the “heart” of the new distribution system.

• Value delivered: Helps VIFON manage its distributor network strictly and transparently. All sell-in, sell-out, and inventory data are automatically updated in real-time. The Board of Directors can easily monitor, measure, and make accurate business coordination decisions instantly.

eSales SFA: The “Digital Assistant” optimizing Sales team capabilities

eSales SFA is a specialized mobile application that truly understands the actual workflow of field personnel.

• Value delivered: The application automatically updates and optimizes sales routes, clearly displaying product information, inventory, and Trade Promotions right on the mobile phone. Thanks to a smooth interface and streamlined operations, the Sales team saves maximum time on administrative tasks, thereby focusing on improving consultation quality, increasing the order closing rate, and achieving breakthrough revenue.

Artificial Intelligence (AI) Integration: Elevating retail execution

The project’s differentiator is the practical application of AI to solve the challenges of increasing revenue and market coverage.

• Value delivered: Smart Visibility AI technology automatically recognizes and scores in-store display images objectively and rapidly. Simultaneously, Recommender AI analyzes purchase history to provide intelligent order suggestions (Suggested Order), supporting Sales staff in natural up-selling and increasing order size at each touchpoint. Meanwhile, Route Optimization AI leverages behavior, sales data, and other key factors to propose optimal routes based on VIFON’s current operational status.

Breakthrough leverage and commitment to sustainable companionship

The kick-off event officially opens a new chapter in VIFON’s development strategy, creating a solid technological leverage for future advancements. With seamless coordination, VIFON and HQSOFT will jointly orient and fine-tune the system to closely align with and thoroughly resolve any issues during operation.

Going beyond providing a software platform, HQSOFT commits to maintaining a dedicated team standing side-by-side with VIFON throughout the usage process. We will continuously support, improve, and upgrade the solution, ensuring the system remains a driving force for the enterprise’s sustainable development.

Contact HQSOFT TECHNOLOGY JSC today for consultation and support regarding your digitalization needs to enhance customer experience and boost your business’s operational efficiency.