Optimize In-store Display With AI: Boost FMCG Sales Performance

In the competitive FMCG industry, how products are displayed at the point of sale (POS) play a critical role in consumer purchasing decisions. By leveraging AI in display management, businesses can automate workflows, ensure accurate monitoring, and optimize sales efficiency, especially in today’s rapidly evolving digital landscape. 

1. Why Is Optimizing In-Store Displays So Important? 

According to NielsenIQ, up to 60% of purchasing decisions are made at the point of sale. Products displayed at eye level are significantly more likely to be chosen than those placed in less visible areas. Strategic product placement directly impacts conversion rates. 

A study by POPAI (Point of Purchase Advertising International) found that over 70% of purchase decisions are influenced by in-store displays and promotions, highlighting how crucial display visuals are in triggering buying behavior. 

However, industry research also reveals key challenges: 

• Only about 50% of retail outlets follow proper display standards, particularly planogram compliance. 

• Most businesses still rely on manual checklists or inconsistent image reports, making execution hard to monitor. 

This often leads to disappointing results for POS marketing campaigns, despite heavy investment in promotions and POSM (Point of Sales Materials). 

2. Common Challenges in In-store Display Monitoring 

FMCG companies often face the following issues when managing in-store displays: 

• Lack of transparency in retail execution. 

• Inability to monitor displays consistently across all retail locations. 

• No real-time data makes it difficult to evaluate promotional and POSM campaign performance. 

• Inaccurate displays result in wasted trade marketing budgets. 

These challenges not only reduce execution quality but also negatively affect sales performance and brand image. 

3. Applying AI: A Breakthrough in In-Store Display Management 

AI technology is transforming the way FMCG businesses manage in-store displays by automating image capture, analysis, and assessment in real-time, with full transparency. 

With AI, businesses can: 

• Analyze display images to identify product position, quantity, and brand. 

• Measure planogram compliance by comparing actual display images against pre-defined standards. 

• Detect and alert deviations immediately, scoring displays, and notifying sales teams in real time. 

• Generate visual reports instantly for Sales and Trade Marketing teams. 

4. eSales SFA – The AI-Powered Display Management Solution 

With nearly 20 years of experience in distribution and retail management in Vietnam, HQSOFT is a trusted pioneer in digital transformation. Our eSales SFA platform—trusted by over 500 manufacturers and distributors—automates sales processes and integrates advanced AI technology to revolutionize in-store display monitoring. 

Key Feature: Visibility Check – Automated Display Scoring with AI 

The Visibility Check feature in eSales SFA empowers sales teams to execute and supervise display programs effectively using AI-powered tools that: 

• Automatically capture and analyze in-store display images, identifying discrepancies like missing items, misplaced products, or absent POSM. 

• Evaluate compliance with planograms and display rules (product location, SKU count, etc.), providing instant scoring results. 

• Recognize brands, product quantities, and placements on shelves. 

• Generate real-time reports and image updates from the point of sale. 

Read more: Mayora boosts sales efficiency with HQSOFT’s eSales SFA in just 8 weeks 

Outstanding Benefits of eSales SFA in Display Management 

By integrating AI into sales and display workflows, eSales SFA enables businesses to: 

• Ensure brand visibility through consistent product displays. 

• Reduce the costs of hiring third-party auditors for display evaluation.   

• Improve the productivity of Sales and PG (Promotion Girls) teams. 

• Optimize operational and trade marketing budgets. 

• Enhance POSM effectiveness and increase order conversion rates. 

With eSales SFA, in-store display management is no longer a burden. AI enables businesses to oversee execution across thousands of retail outlets with precision and efficiency, allowing timely strategic adjustments and driving revenue growth through better display performance. 

Looking to optimize your in-store displays with AI? 

Contact HQSOFT today at 0792.342.278 to get a free demo of the AI-powered Display Scoring feature in eSales SFA! 

Source: Mapsted