[CASE STUDY] PERFETTI VAN MELLE DIGITAL TRANSFORMATION SUCCESSFUL 

Perfetti Van Melle Company (Vietnam) is one of 35 member companies of the Perfetti Van Melle group – the world’s third largest candy producer, headquartered in Lainate (Italy) and Breda (Netherlands). 

Perfetti Van Melle is famous for products in the Vietnam market such as Alpenliebe, Golia, Cofitos, Mentos, Happydent, Big Babol, and Chupa Chups. 

With a nationwide distribution system and a sales team of over 1000 employees. In 2012, after a period of research on DMS solutions, Perfetti Van Melle Company (Vietnam) chose HQSOFT as a strategic partner to provide eSales Cloud DMS solutions to modernize distribution channels. 

Difficulties Perfetti Van Melle faced before implementing DMS software 

• Take a long time to process orders from Distributors and process order data on ERP  
• Waste of time for paperwork, daily reporting, no time for customer care and support for distributors or points of sale 
• Information images of points of sale, display goods, promotional goods, and inventory at points of sale are not controlled and updated according to the actual situation. 
• Sales numbers cannot be updated in real-time. From there, it takes time to synthesize information and process data 
• Failure to update product inventory data leads to inventory losses and risks 

Solutions that HQSOFT has provided to Perfetti Van Melle 

• In Vietnam: apply DMS Software – eSales Cloud DMS for general trade including 180 distributors and 1000 sales staff. 
• Integrate with Perfetti ERP solution – SAP 
• Utilize HQSOFT’s eSales Cloud DMS Solution has allowed Perfetti Van Melle’s management system to closely monitor salespeople, swiftly and accurately assess the state of the market, and make the most crucial decisions. 
• Provide solutions for sales staff to enter information directly during work. Help employees leave paperwork, daily reports to focus on customer care and support distributors or points of sale in the best way. 
• Use HQSOFT’s solution for more than 10 years, the solution still meets Perfetti Van Melle’s needs by upgrading and improving features to optimize business performance. 

Results received after more than 10 years of using eSales Cloud DMS products 

• Ensure uninterrupted supply of goods to points of sale by optimizing inventory. 
• Data is updated continuously, timely, and multi-dimensionally by region, distributor, from point of sale. 
• Make everything simple to record the sales situation, images of points of sale, display items, promotional items, and inventories at the points of sale are constantly updated with precise information. 
• Automate the process of visiting the store, helping the sales team to fully follow the steps in accordance with the company’s regulations. Make a work plan and evaluate the employee’s KPIs. 
• All sales support programs are fully and accurately deployed to each point of sale network. 
• Evaluate the coverage of Perfetti Van Melle’s products compared to competitors in the market. Since then, there have been timely adjustments and policies.