KAO VIETNAM – 11 YEARS WITH 1 CHOICE FOR HQSOFT’S DMS SOLUTION 

Kao Vietnam was established in 1995 and belongs to Kao Corporation in Japan. As one of the leading companies specializing in manufacturing products in cosmetics and consumer goods such as Face Wash, Shower Gel, Biore Shampoo…

To solve the challenges in distribution channel management, in 2012, after carefully researching and considering, Kao Vietnam decided to choose HQSOFT’s eSales DMS to manage the distribution system. So far, with more than 10 years of companionship, HQSOFT is proud to receive the trust of Kao Vietnam on the journey of modernizing distribution channels.

 Difficulties of Kao Vietnam when not using DMS software

• Problems in display management

• Difficult to manage the displayed items, and not be consistent in display in the selling points according to the program.
• No one can provide information on the display status at each store, leading to delayed decision-making.
• Sales management is not effective
  • Difficulties in sales management such as sales data, inventory, budget,…

Customized solution for Kao Vietnam

• Apply to traditional and direct distribution channels with more than 100 distributors and 300 salesmen.
• Integrate with ERP – SAP system to manage distributors and selling points.
• Manage working time, location, and route of employees on a GPS digital map
• Manage sales lines associated with each specific staff
• Monitor the display/ merchandising at the points of sale
• Provide a solution to manage distributors and salesmen to help the management team to work in real-time.

Achieved Results

• Information on displayed goods, promotional goods, and inventory at the points of sale are always updated accurately in real-time to help managers easily control situations.
• A well-controlled sales management system, easy to track the activities of the distributors and salesmen 
• Ease of data processing and statistical reporting
• Build a team of professional sales staff
• Build a suitable point-of-sale visit process, helping employees work on the right line.