WILL THE CONSUMPTION TREND OF VIETNAMESE PEOPLE INCREASE IN 2025?

Entering 2025, Vietnam’s economic landscape will continue to witness major changes as consumers become increasingly interested in how to spend during economic upheaval. This sign shows that businesses must quickly grasp consumer trends in 2025 and equip them with the necessary solutions to optimize customer experience.

According to the “Asia Pacific Consumer Survey 2024” report by PricewaterhouseCoopers (PwC) Vietnam, up to 63% of Vietnamese consumers consider inflation the top risk in the next 12 months. However, ignoring concerns about inflation, Vietnamese people still tend to increase spending, especially during Tet holidays.

The survey surveyed the opinions of more than 7,000 consumers in the region, including 515 Vietnamese consumers, and showed a strong trend of increasing spending in several categories. Specifically, up to 63% of Vietnamese people are expected to increase spending on necessities, 52% on clothes, and 48% on healthcare products. This reflects the ever-increasing consumption demand despite economic pressure and is a sign that businesses must quickly grasp to optimize customer experience.

Consumption Trends of Vietnamese People

Priority for necessities and health products

Vietnamese consumers tend to focus on essential products and healthcare. Besides necessities and clothing, health products are also the top priority of Vietnamese consumers. This is an opportunity for consumer goods and healthcare businesses to build appropriate product strategies and seize this high demand to meet customer expectations during peak shopping occasions such as holidays and Tet 2025 approaching.

Increase investment in sustainable and environmentally friendly products

Sustainability is not only a global trend but also has gradually become an important criterion for Vietnamese consumers. PwC’s report reveals that 94% of Vietnamese consumers said they have experienced the negative impacts of climate change in their daily lives and are more aware of their environmental responsibility. In particular, 74% of consumers are willing to pay more than 20% for products made from recycled or environmentally friendly materials, and 85% are willing to buy an electric or hybrid vehicle in the next three years. This shows that sustainability is not just a temporary trend but an important factor for businesses to build loyalty and trust from customers.

Special attention to brand trust and credibility

Modern Vietnamese consumers are not only looking for the right products but also want to have a trusting relationship with brands. They are willing to be loyal to brands that demonstrate sustainable values, deliver omnichannel experiences, and meet customer needs. Businesses need to take advantage of this opportunity to create a strong connection, go beyond mere transactions, and deeply engage with customers.

What do businesses need to equip to keep up with the trend?

In the context of increasingly demanding consumers, businesses need to be equipped with advanced technology solutions to meet the increasing expectations of customers.

Optimize the omnichannel shopping experience

With the trend of increasing online shopping and fast delivery requirements, consumer goods businesses should consider implementing HQSOFT eSales – A comprehensive distribution management solution. This solution supports businesses to manage sales channels, optimize warehouses, and speed up delivery, thereby quickly responding to consumer needs and maximizing customer experience.

Build a personalized customer loyalty program

Personalization is an important factor that helps businesses make an impression and attract customers in a time of fierce competition. The 1CX solution will provide tools to support businesses to develop loyalty programs, build VIP customer groups, and implement incentives suitable for each audience. This solution not only enhances interaction but also enhances the personalized experience, creating a strong connection between businesses and customers.

Ensuring sustainability in supply chains and products

In the trend of sustainable consumption, businesses need to be committed to providing products that are beneficial to the environment, meeting consumer expectations for sustainability. Businesses establish supply chain management transparently and effectively, ensuring that products are manufactured and distributed according to environmentally friendly standards, creating trust for consumers.

Applying AI and big data processing systems to forecast demand

In the face of rapid market changes, businesses need to be able to forecast consumer demand accurately. AI can help collect product information, make product suggestions, and assist with customer service. HQSOFT’s Data Warehouse & BI solution is a powerful tool to help businesses collect, analyze, and make strategic decisions to optimize business plans. The application of AI and Big Data not only helps improve operational efficiency but also brings outstanding value to customers.

The year 2025 promises to bring many opportunities and challenges for businesses in the consumer goods industry. By understanding consumer needs and investing in cutting-edge technology solutions, businesses can both meet market expectations and build long-term and sustainable relationships with customers.

Let HQSOFT accompany you today to equip you with the necessary tools to thrive in a competitive and volatile market.