ANKO VIETNAM INVESTS IN EFFECTIVE SALES SOLUTIONS FOR MORE THAN 400 SALESMAN 

Last week, ANKO Vietnam decided to invest in HQSOFT’s eSales DMS Solution distribution system management solution. A useful solution to help ANKO’s more than 400 market sales team sell more effectively in the future.

ANKO Vietnam Joint Stock Company (ANKO): Established in 2012, a company specializing in manufacturing high-end confectionery products. ANKO Vietnam is famous for products such as Soft cake covered with Sapie Gold chocolate, Soft cake covered with Truly Dark chocolate, Paru Yogu pearl yogurt jelly, Sachu yogurt jelly,…

With the commitment lies in bringing consumers products with high-nutritional-value, and convenience at reasonable prices, ANKO prioritizes quality raw materials combined with the use of cutting-edge technology around the world.

Up to now, ANKO’s products have gained widespread coverage across Vietnam, from North to South, with the main production factory located in Henan province. ANKO focuses on distribution in three main channels: 

1. Distributors, Retail Stores,… (GT Channel)
2. Supermarkets, Convenience Stores,… (MT Channel)
3. Export Channel.

The number of points of sale and distribution channels has highlighted ANKO’s strengths, and the brand’s market presence in the Vietnamese market with:

• More than 70,000 points of sale
• Over 100 Distributors
• A robust team of more than 700 employees.

With the goal of ANKO products being available worldwide, and appearing on the shelves of foreign markets by 2040, ANKO is still striving to “get better every day” and aiming to become a symbol of trust in the quality of Vietnamese brand products.

ANKO always focuses on the best solutions to bring the most dedicated and convenient service to customers. Therefore, after a period of research and consultation, ANKO officially decided to use the eSales DMS Solution distribution system management solution to effectively manage the sales activities of a team of more than 400 market sales.

HQSOFT solution provided to ANKO

This comprehensive sales management system ensures centralized data, online processing, location, and route monitoring to optimize sales efficiency.

This solution assists sales levels including distributors, sales supervisors, and sales staff to be connected on a unified software, centralized database, online, continuously, and quickly. Thus, at any time and anywhere, management levels can see the sales performance in each region, thereby easily strategizing changes to suit the business strategy of each product.

Market staff and sales supervisors, whose jobs require constant moving, will benefit from GPS-enabled positioning. When contacting points of sale, real-time sale information related to inventory quantity, sales orders, and promotions… will be constantly updated. Businesses can track the number and value of transactions, conversion rates, customer purchase time, and many other important metrics.

In addition, the solution provides detailed and effective information about customers and the market. By automating the data collection and analysis process, businesses can gain valuable insights into customer needs, market trends, and competitor activities.

Once again, HQSOFT would like to thank ANKO Vietnam for trusting and choosing HQSOFT’s eSales DMS Solution for implementation. We firmly believe that applying technology to management will be a pivotal factor in helping ANKO bring high-quality products and excellent service solutions everywhere, for every family, and every brand.