Today, Artificial Intelligence (AI) has made significant developments and become one of the fastest-growing technologies globally. In addition to being applied in business and industry. AI is also present in distribution management, especially in managing sales activities and grading merchandise displays.

Artificial Intelligence (AI) is a field of computer science concerned with the development of computer systems capable of performing intelligent tasks that previously only humans could do.

For sales management activities, artificial intelligence – AI has created a series of tools for evaluating and managing merchandise displays. Helps businesses save time and costs, and objectively and fairly evaluate the performance of the sales team at each point of sale.

AI in strategic management, with its ability to analyze vast amounts of data and generate insights, is changing the way businesses operate. It enables companies to make more informed decisions, reduce risk, and increase efficiency. Applying AI in strategic management is not just about automating processes; it’s about leveraging the power of AI to make better decisions and drive business growth.

Below are the benefits that AI brings to businesses

Predictive analytics
One of the important ways of AI in strategic management is through predictive analytics
guess. By analyzing historical data, AI can predict future trends and outcomes, allowing businesses to make proactive decisions. This not only helps minimize risk but also helps identify growth opportunities. For example, AI can predict customer behavior, market trends, and even potential operational issues, allowing businesses to take strategic actions.

Supply chain response
With AI, algorithms can be used to detect and understand market demands for products over time and by geographic region. This can help companies find the best options to reach customers in each region, where product quality and design needs vary.

Improve customer service operational efficiency
AI solutions in customer care are developed to help create balance in the customer care system. While customers are assisted in resolving their issues, customer service agents also ensure their service commitment while reducing the workload from customer support channels.

On the other hand, 82% of customers want quick responses to their problems and questions. In a recent survey, 90% of customers shared that they expect businesses to provide excellent customer service across customer care channels.

Display Optimization
The use of AI is the number 1 solution today to optimize display management in general and simplify display scoring in particular. With outstanding technological features such as:

  • Display images are attached to each point of sale through taking photos each time you visit the Point of Sale on the application
  • Automatically check and count the number of products on the shelves.
  • Automatic display scoring based on pre-set criteria
  • The reporting system is intuitive and multi-dimensional, allowing supervisors to export reports in real-time, ensuring timeliness and optimal evaluation of display results.
  • Automatically register to join the program quickly right on the application

Completing the work of scoring displays and paying rewards to points of sale takes a lot of time and is prone to errors. Therefore, the use of artificial intelligence (AI) in display scoring is a solution to optimize display management in general and simplify display scoring in particular. This helps businesses save time, personnel, costs, and especially objectivity and accuracy in the display scoring process.
eSales Smart Visibility Management is an optimal solution using artificial intelligence (AI) to help businesses optimize distribution and retail management.

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